Sainsbury’s Christmas advert 2022: Supermarket unveils festive Ad featuring Allison Hammond and Stephen Fry

Sainsbury’s has released its Christmas advert for 2022 and it stars This Morning’s Allison Hammond and the voice of Stephen Fry. The one-minute video showcases Sainsbury’s premium Taste the Difference Christmas range.

The advert is staged in an imaginary mediaeval setting where a countess, played by Allison Hammond, is brought a number plates by the land’s hopeful chefs. Hammond is in charge of choosing the food for a festive banquet.

The countess has a distaste for Christmas pudding and makes her feeling’s known by blowing out the flaming pud sitting upon the cook’s plate. “Bring me something different, or else,” demands Hammond.

The young cook goes back to the kitchen, where he works day and night to create the perfect pudding capable of winning over the stubborn countess. When the fateful day arrives, everyone at the feast is shocked when the cook unveils yet another Christmas pudding.

But the silence is broken by an impressed countess who praises the pudding’s caramelised biscuit, announcing to the room: “That’s a bit of me.” What’s perhaps most striking though, is the mediaeval instrumental take on Wheatus’ Teenage Dirtbag that plods along in the background.

Sainsbury’s head of campaigns Laura Boothby says: “Food plays a central role in any celebration, and we wanted to bring to life the imagination and innovation that goes into creating our Taste the Difference Christmas range. We also wanted the ad to provide some fun and light-hearted Christmas cheer and who better to do that than Alison Hammond.